Recomended Literature
International public relations are the planned and organized efforts of an institution, company or government to establish mutually beneficial public relations in other countries through the use of diplomatic and, first and foremost, communicative means. The discipline is taught in English. The program consists of 9 lectures and 9 practical sessions.
Recommended article: «International context of public relations»
Recommended book №1: International Public Relations: Negotiating Culture, Identity, and Power