Mediaplanning is a marketing branch that provides contact of the target audience with a promotional message. It is through media planning that the entire system of advertising and PR-promotion of works or services operates. A media planner, as an expert, is responsible for the purchase of advertising space; also ensures that an advertising message reaches a potential buyer; is responsible for where to place a particular advertisement, for the formation of a media plan, as the final system document. In addition, media planning does not work with statistic data and assists to account for all possible figures related by a contact of an advertising message and the target audience. The program includes 9 lectures and 9 practical sessions. Аt the same time, students carry out a practical project. In the course of their work, students conduct research and provide practical advice on how to solve a particular communication problem. Work ends with development of a media plan. At the end of the term, students present and defend their project.